When Quranic Learning Goes Online: The Phenomenon of Yusuf Mansur in Da'wah Marketing Facing the Covid-19 Pandemic
نویسندگان
چکیده
The Covid-19 (Corona viruses) pandemic has forced the system for spreading and understanding Qur'an to be carried out online. Online media, such as e-learning, was known before corona viruses season. One of institutions implementing e-learning is Darul Islamic Boarding School, led by Yusuf Mansur. famous preacher with "alms flag gateway riches" phenomenal in Indonesia. This study uses phenomenological method AIC (attract inform community) model, combining techniques based on social research Information Technology (IT). article proves that Mansur able build a disseminating Qur’an (online offline/face face) combined business concept floating funds cooperatives tower 285 rooms. Based it can stated Mansur's PPPA web (Qur’an memorizing nursery program) effective supporting socializing during period. Qur'anic approach implications capital brand marketing da'wah their development. strategy solution abnormal situations experiences future.
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ژورنال
عنوان ژورنال: Ilmu Dakwah
سال: 2023
ISSN: ['2548-8708', '1693-0843']
DOI: https://doi.org/10.15575/idajhs.v17i1.23272